Resume

Summary

• Creative Thought Leader: 6-year achievement record in building high-impact user experiences and profitable digital marketing campaigns.
• Experience Optimizing over 100 Websites: From large scale sites with 1,000,000+ pages to international franchise networks and startup sites.
• Comprehensive SEO Skillset: Advanced experience across all aspects of SEO from technical to backlink building to content and beyond.
• AI-driven SEO Scaling and Data-driven Approach: Leverage AI technologies to enhance SEO, scale content production, and drive efficiency.

Jump Ahead

• Work Experience
• Certifications
• Education
• Skills
• Platforms and Tools

Work Experience

SEO Director

Advision Development, April 2025 – Present

ACHIEVEMENTS: Initially joined as SEO Manager, attaining promotion to SEO Director for scaling Organic Search traffic by 80% within 5 months.

• SEO Strategy and Execution: Led the redevelopment and execution of SEO strategies across on-page, off-page, and technical initiatives for 2 large-scale websites, expanding share of voice, and attracting 650,000 monthly users.
• AI-driven Workflows and Automation: Leveraged AI-driven workflows to optimize and scale content production, boosting department efficiency, improving SERP ranking, and increasing Organic Search website traffic.
• Cross-functional Leadership: Managed an 18-person team (SEO specialists, writers, editors, and social media) and coordinated initiatives across Editorial, UX, and DEV to ensure alignment between product, affiliate, and SEO objectives.
• Web Operations, UX, and CRO: Oversaw DEV, DES, and product departments to implement site structure improvements, fix bugs, and enhance user experience, increasing visitor retention, user engagement, and conversions.
• Digital PR, Outreach, and Backlink Building: Drove successful link-building campaigns with high DA platforms and press coverage for competitive keywords, resulting in higher SERP rankings and revenue growth
• Content and Campaign Management: Defined the content editorial calendar across platforms and channels, directed content creation and delivery, produced relevant and trending content, and drove 800,000 monthly sessions.

SEO Department Manager

West County Net, July 2021 – April 2025

ACHIEVEMENTS: Led SEO strategy across the agency’s portfolio of 50+ clients, increasing on average Google Search impressions 9%, user engagement 10%, and conversion rate 4% month-over-month.

• SEO Strategy and Execution: Implemented scalable SEO and content roadmaps across a portfolio of client industries, expanding brand presence, SERP visibility, and revenue generation.
• Content Production: Coordinated the creation and optimization of 1,000+ pages of content, ensuring high-quality landing pages and articles in alignment with SEO best practices.
• Team Development and Mentoring: Led a five-person SEO department, coaching and nurturing team members in SEO and content best practices, 
• Data Analysis and Reporting: Defined and measured KPIs, leveraging A/B testing and data-driven insights to adjust content and SEO strategies and improve RPV, CTR, and CVR

Digital Marketing Manager

Benedetta, October 2020 – July 2021

ACHIEVEMENTS: Grew Organic Search traffic 86% in 5 months, user engagement 38% in 3 months, and PPC traffic by 112% in 3 months.

• Strategic Oversight: Expanded the use of SEO across all content areas to propel reach, growing organic traffic by 86% and user engagement by 38%.
• Multi-channel Marketing: Planned and orchestrated integrated marketing campaigns, activations, and creative projects across Social Media Marketing (SMM), Search Engine Marketing (SEM), PPC Marketing, and Email Marketing (EMM).
• Project Management, Budgeting, and Forecasting: Create and manage quarterly budgets, projections, and revenue goals for the marketing division across various channels, brand partners, and third-party vendors.
• Market Research and Trend Analysis: Conducted extensive research, gathered and analyzed market and consumer insights, and leveraged findings to support creative strategy.

Digital Marketing Manager

CP Performance and Hardin Marine, April 2019 – October 2020

ACHIEVEMENTS: Led revival of neglected social media accounts, set up integrated social media shopping campaigns, and doubled follower count and traffic from social media year-over-year.

• Marketing Execution: Delivered and executed email campaigns, social media, and web content strategies to acquire new customers and move existing customers through the customer journey
• Website Management: Managed companies websites, ensuring they are search-friendly, user-friendly, and effectively communicate the companies’ value proposition to interested customers
• UX and Conversion Rate Optimization: Developed and executed email campaigns, social media, and web content strategies to acquire new customers, move existing customers through the customer journey, and increase revenue.

Certifications

Digital Marketing Specialization

University of Illinois Urbana-Champaign

Graphic Design Specialization

California Institute of the Arts

Java Programming and Software Engineering Fundamentals Specialization

Duke University

Object Oriented Java Programming: Data Structures and Beyond Specialization

UC San Diego

Ruby on Rails Web Development Specialization

John Hopkins University

Search Engine Optimization Specialization

UC Davis

Education

Technical Certification

Web Development, UC Davis Extension

Master’s

Art History, UC Davis

Bachelor’s

Economics and History, UC Davis

Skills

Platforms and Tools