Who They Are
Len’s Home Center is a manufactured homes dealer in Coos Bay, OR. They primarily sell and deliver manufactured homes, but also offer general construction services to the immediate 100 mi area. Len’s Home Center wanted to grow their brand awareness in order to reach new customers.
The Challenge
Len’s Home Center had very little presence online so their new customer outreach was limited. And unfortunately, the previous business owners had neglected their reputation management.
The Solution
Our strategy: Rebuild Len’s Home Center reputation with lots of trust indicators throughout the website. We trained the staff how to respond to positive and negative reviews. We created a simplified floorplan filtering system to help users narrow down their options. And our SEO and content departments collaborated to build a blog strategy focused around high-value longtail keywords like the “mobile vs manufactured vs modular homes” and “how to finance a manufactured home”.