Who They Are
Audibel enlisted the services of my agency to build their industry experience, expertise, authority, and trust in the hearing solutions industry. Their goal was to establish a comprehensive online resource focused solely on hearing loss, treatment, protection, and prevention rivaling similar online medical information platforms like WebMD, the Mayo Clinic, and John Hopkins Medicine.
The Challenge
Audibel began as a network of franchise locations, but they didn’t have the same national recognition as their competitors. So first, we had to create a brand new website designed to function in the same capacity as preexisting alternatives. And second, our content had to rival that of existing platforms who already had significantly more authority and more content in general.
The Solution
Our strategy: Make Audibel.com your one-stop-shop for everything hearing related. Our goal: cement Audibel’s position as the foremost authority on hearing health and hearing loss. To do this, our agency had to flesh out an all-inclusive service contract with a new strategy, new website, and new content.
Our solution included:
- Web Design: A fully mobile-responsive design that looked beautiful on any device size and loaded quickly for searching on the go.
- Web Development: A clean, hierarchical site structure modeled after database knowledge graphs for optimal internal linking.
- Blogging: Long form blogs published 3x monthly with the intent of providing comprehensive, well researched articles on the intricacies of hearing loss.
- Evergreen Content Creation: Evergreen content written to influence consideration and drive conversions.
- “Find a Clinic”: A sitewide feature designed to help users find a hearing clinic near them and elevate their individual franchise locations.
The Results
We launched the new Audibel site in early 2023. In our first year, we saw 64k users, 83k sessions, 175k pageviews, and 3,000 conversions from Organic Search alone.