Who They Are
Artmedica is a local plastic surgery and medical spa center with two locations in Santa Rosa and Healdsburg. Their services range from body, breast, and facial plastic surgery, to laser skincare, to body contouring procedures, to traditional facials, chemical peels, and waxing.
The Challenge
Artemedica needed to rank for highly sensitive, highly competitive keywords like BOTOX, Juvederm, EMSCULPT, and plastic surgery and faced strong competition and significant barriers to entry:
- First, Santa Rosa (and the SF North Bay area in general) is wealthier than surrounding regions, and, as a result, there are many luxury service providers in the area.
- Second, because of Google’s your money your life (YMYL) policy, businesses in this industry face additional challenges to rank well in search.
- Third, these terms are largely dominated by general medical information platforms like WebMD, the Mayo Clinic, and John Hopkins Medicine, as well as the product/service manufacturers like Allergan, Galderma, and Body by BTL.
The Solution
Our strategy: Establish Artemedica as the leading provider of plastic surgery and medical spa services through comprehensive service pages, emphasize trust indicators like licensing, awards, years in business, and incorporate a strong blogging strategy that covers everything from service FAQ, industry trends, staff interviews, and current sales/specials.
The Results
In Q4 2024, Artemedica received 9.6k sessions and saw 38.9K pageviews at an average of 4.02 views per session with an average session duration of 00:02:39 from Organic Search alone.