Resume

Jump Ahead

• Work Experience
• Certifications
• Education
• Skills
• Platforms and Tools

Work Experience

SEO Department Manager

West County Net

Santa Rosa, CA

July 2021 – Present

• Responsible for the development and execution of SEO strategies for individual clients
• Actively engages in SEO analysis and strategy daily to drive necessary performance results for individual clients (Search impressions +8.95%, user engagement +9.98%, and conversion rate +3.76% in 3 months)
• Owns strategic decisions within search optimization including technical, on-page, and off-page SEO opportunities
• Analyzes performance data for monthly and quarterly reporting
• Works with creative, design, and development partners to ensure content is search-friendly
• Finds efficiencies through automation and delegation to support team members
• Contributes to iterative documentation improvements of team and internal processes
• Leads and participates in client-facing meetings to foster client confidence as subject matter expert

Digital Marketing Manager

Benedetta

Penngrove, CA

October 2020 – July 2021

• Executed the demand and growth marketing strategy in partnership with other team members
• Leveraged digital channels to drive qualified traffic and leads, communicated with customers to drive awareness and consideration, and optimized website to drive growth
  (Organic search traffic +86.13% in 5 months and user engagement +38% in 3 months)
• Developed web content and executed all web updates to ensure consistency of voice, brand standards, and digital marketing strategy
• Optimized company’s web presence with SEO and paid campaigns with a focus on ROI
  (Paid traffic +112% in 3 months)

Digital Marketing Manager

CP Performance and Hardin Marine

Santa Rosa, CA

April 2019 – October 2020

• Delivered and executed email campaigns, social media, and web content strategies to acquire new customers and move existing customers through the customer journey
  (Social media traffic +100% in 17 months)
• Managed companies websites, ensuring they are search-friendly, user-friendly, and effectively communicate the companies’ value proposition to interested customers

Certifications

Digital Marketing Specialization

University of Illinois Urbana-Champaign

Graphic Design Specialization

California Institute of the Arts

Java Programming and Software Engineering Fundamentals Specialization

Duke University

Object Oriented Java Programming: Data Structures and Beyond Specialization

UC San Diego

Ruby on Rails Web Development Specialization

John Hopkins University

Search Engine Optimization Specialization

UC Davis

Education

Web Development

Technical Certification

UC Davis Extension

Art History

Master’s

UC Davis

Economics and History

Bachelor’s

UC Davis

Skills

Platforms and Tools