Who They Are
Browns Valley Market is a family-owned, boutique grocer located in the Browns Valley district of Napa, CA. They specialize in locally-sourced produce, meat, pantry goods, and gifts. Browns Valley Market wanted to grow their brand awareness in order to reach new customers.
The Challenge
Their original domain, brownsvalleymarket.com, was owned by a family member who refused to collaborate with the grocery’s owners. They also managed many of the business’s local listings and had changed the business information to a competitor’s. As a result, we had to work with a brand-new website, brownsvalley.com, with no domain age or authority and we had to reclaim their local listings.
The Solution
Our strategy: rebuild from the ground up. Our agency created a beautiful, responsive website with minimal fuss or frills to promote their storefront. We reclaimed their social profiles on Facebook and Instagram to boost brand awareness. My SEO department and our content division built out a strong blogging strategy that covered topics like product spotlights, seasonal produce, and holiday menus. And finally, we optimized their local listings across Google Business, Bing My Places, Apple Maps, and Yelp.
The Results
Within the first 4 months after launching the new site, Google Search impressions rose from 12.2k to 33.6k, clicks rose from 521 to 2.98k, and their average CTR rose from 4.3% to 8.9%.